Moving from Seattle to the 45th parallel (McCall, Idaho specifically) is going to be a serious adventure and adjustment. We’re very excited to make this change in both our personal lives and careers. While we’ve been doing SEO and website projects “on the side” for almost two years, this will be the first time that the business will truly be a primary focus. Perhaps the most exciting thing about this move is the realization that physical location is not as big a deal as it used to be. We’ve got strong connections in Washington — Seattle specifically, but equally as strong connections in Boise, Idaho. Because of this, we plan to put a lot of effort into providing SEO consulting in Boise, but also Seattle and both cities’ outlying regions. The bulk of our business has been from referrals — and as you know, they don’t adhere to geographic boundaries. So we’ll see where it goes.
Search Engine Optimization has finally become a common enough term that many small businesses are now familiar with it. And if they’re not, they certainly understand what it is when you describe SEO as “getting traffic from Google.” While not completely accurate, it’s close enough. I’ve been in the web industry doing Product Management (a catch-all title if there ever was one) since before the dot-com bubble. It’s funny for me to think back and realize that SEO wasn’t even on my radar more than 3-4 years ago. I was working at a fairly major internet company when I first learned of the importance of SEO. We hired a full-time SEO/SEM person who evangelized and espoused it’s importance — and since then SEO has been a critical component at every workplace I’ve been apart of and every project I’ve managed. I’ve been fortunate enough to be trained by some of the best folks in the business — on both the SEO and UX (user experience) fronts and it’s been a lot of fun putting those skills to work for other businesses. We’d like to do the same for your business too.